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- š½ We're coming to NYC, Pinterest for ads, BeyoncĆ©'s new biz
š½ We're coming to NYC, Pinterest for ads, BeyoncĆ©'s new biz
Fun events, smart workshops and helpful resources are inside.
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Hey, welcome to Female Founder World, the place to meet your business besties online and IRL. This is our free 5-minute email keeping thousands of consumer brand builders in the loop.
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š Today we're covering
š Resource roundup
šø Weāre giving away $1,000
šļø Skim the headlines
š Letās hang IRL in NYC!
š§ New on the podcast this week
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Weāre giving $1,000 cash to a biz in our community!! š Tell me more
Land those big retail accounts with a new course by ROSEN Skincare founder Jamika Martin. Sheās successfully launched into Target, Ulta and CVS and wants to share how she made it happen. š Tell me more
SmartSweets started in founder Tara Boschās kitchen when she was 23 and went on to sell for $400M. Now Taraās offering a $25,000 grant for other women with big plans. š Tell me more
This app is Pinterest for ads (no more hoards of screenshots!), so you can keep all of your ad inspo organized in one spot. š Tell me more
Todayās the last day to apply for the Women Founders Network Fast Pitch Competition. The winner will land $25,000. š Tell me more
The number one rule around here is NO GATEKEEPING. So tell the world about Female Founder World for a chance to win $1,000 plus one year free Business Bestie membership, 60-minute 1:1 community-building and brand marketing strategy call with the creator of Female Founder World Jasmine Garnsworthy, a dedicated feature in this newsletter, and a one-minute advertisement on the Female Founder World podcast sharing your story. š®āšØ
How to enter: post between now and 23 August on TikTok about Female Founder World, tag @femalefounderworld, and tell the world why we're great. The post with the most views on when the program ends, wins. Easy.
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Hereās what you need to know this week, fast.
INFLUENCER MARKETING: Before you plan your next influencer campaign, dive into this story. Beauty brand Tarte is kinda famous for their influencer tripsābut a recent one to Formula 1ās Miami Grand Prix caused some problems. Content creator Bria Jones went viral in a post accusing Tarte for treating her like a āsecond-tierā person by only inviting her to part of the Miami trip. āI will be damned as a Black creator if I accept anything other than equal treatmentā she told followers in a post.
Tarte founder Maureen Kelly apologized twice online (the first was not well received) and reached out to Bria directly. The latest: Bria says there was some miscommunication āon both ends,ā and that Tarteās been super responsive in addressing the situation. Through all this, both Bria and Maureen have been receiving threats onlineāBria even closed her TikTok temporarily.
CELEBS: You know Millie Bobby Brown for her work on Stranger Things and her beauty biz Florence by Mills, and now sheās also created a coffee brand. Millie worked with private-label company, Collab Coffee, to create āFlorence by Mills Coffeeā which launched earlier this month.
Meanwhile BeyoncĆ© teased a potential new hair brand on Instagram. š
FOOD & BEV: Jing Gao, the founder of beloved chili sauce brand, Fly by Jing, has a new ventureāSuĆ” Kitchen and Superette, a market of grab-and-go Sichuan-inspired food and shelves of pantry items from AAPI makers.
š Meet your business besties IRL in NYC
š Tuesday June 6, 7-9pm ET
Female Founder World's hosting a party with Popup Grocer in New York City, presented by Gorgias! Taste-test the cutest new brands, grab a gift bag on the way out, and listen in to a candid fireside chat with Popup Grocer founder, Emily Schildt and Swoon founder, Jennifer Ross alongside Jasmine Garnsworthy, creator of Female Founder World.
Space is very limited and offered to Business Bestie subscribers first. Please have your registration confirmation handy to show at the front door.
See you next week. š
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š§ New podcast ep: She sold her first business to Unileverāthen started 2 more
What would you do if you sold your business to Unilever? Move to an island somewhere, maybe? Delete the email app from your phone?
Not Nyakio Grieco.
She decided one win wasn't enough, and went on two build two more incredible companies. Her first biz that sold to Unilever is Nyakio Beauty, but after the exit she raised $12M to launch thirteen lune, an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors.
This became the inspiration for a third business, Relevent.
Listen to this weekās podcast to learn what Nyakio knows about starting and scaling a business, the future of beauty, how to pick investors, and the mistakes she made in her first businessābut that you can avoid.