☆ We're coming to New York, group biz coaching, $10k grant

☁️✫Hey, Business Besties™! Welcome to Female Founder World.✫☁️

Today’s lineup:

• Resource roundup

• Skim the headlines

• New IRL & URL events (you’re invited)

• Download Female Founder World’s guide to the visual brand trends you’re about to see everywhere in 2024. 🔗 Tell me more

• Radio star Tanya Rad started a venture fund for female founders. Get your pitches ready, Business Besties. 🔗 Tell me more

• This newsletter drops insights on branding, investing, and building as a creative entrepreneur. 🔗 Tell me more

• Founders in the first five years of their entrepreneurial journey should apply to win one of these $10,000 grants. 🔗 Tell me more

• Enter to win $10,000 at this pitch competition hosted at SXSW. 🔗 Tell me more

• CPG founders, this newsletter is written by an investor in your space. The way we hit subscribe SO fast. 🔗 Tell me more

• Never miss a grant opportunity with this universal grant application. 🔗 Tell me more

• Thingtesting launched a new growth tooth for CPG brands. 🔗 Tell me more

We’re closing enrolment for our first course soon! It’s the most valuable program we’ve ever produced at Female Founder World and we’re nearly sold out.

During this step-by-step online course you will: 

• Audit your business’s wholesale readiness

• Personalize the Scalable Stockist Strategy to build your own Retail Plan

• Identify your mix of Mass, Indie and Online stockists to match your goals

• Learn from experts and founders with decades of experience building wholesale strategies

• Turn on your stockist outreach system, including an automated email flow

• Turn your brand into a retailer magnet and build an inbound enquiry system

• Get the templates and tools you need to grow your wholesale business

BEAUTY: Dieux Skin, the DTC skincare brand that’s popped off online, is launching at Sephora. Celeb hair stylist Jen Atkin has a new hair tool brand launching in Sephora, too.

TV: Major! Our own Business Bestie member, Kristyn Rose Berland, the founder of Crate Away, is starring on Side Hustlers. It’s a new show by Reese Witherspoon’s production co., Hello Sunshine’s. Emme Grede (co-founder of Good American) and Ashley Graham are judges. Kristyn’s coming on the Female Founder World podcast soon to talk us through the details.

MONEY: The consumer-focused private equity firm Encore Consumers Capital raised a $258M fund. They currently back brands we love like Love Wellness, Supergoop, and Butter London. If you’re doing $10M+ in revenue and looking for funding, think about reaching out. 

CELEBS: Beyonce’s haircare line, Cécred, is live after months of teasing. It’s stacked with a Clarifying Shampoo and Scalp Scrub, a Moisture Sealing Lotion, a Nourishing Hair Oil and a Reconstructing Treatment Mask with a patent-pending technology. The packaging is gorgeous, too, ofc.

TikTok’s it-girl Alix Earle has become the first ever face of Hero Cosmetics. After sharing her acne journey with her 10M+ followers, this feels like a strong fit.

SUPERBOWL: A creator is alleging Cetaphil stole the plotline for the brand’s Superbowl ad from their own content series—it shows of a daddy-daughter duo very similar to videos the creator had posted. Cetaphil responded saying the ad was "an original creation and without seeing Sharon's TikTok content.”  

LAUNCHES TO KNOW:

• Tower28 launched LipSoftie, a derm-approved tinted lip mask. We need a roundup of all the new lip product launches this year—this category is blowing up.

• Glossier dropped a new product: Cloud Paint Bronzer.

CAMPAIGNS WE LOVED:

• The Skinny Confidential creator Lauryn Bosstick knows how to launch a product. Her latest, a mouth tape, had a reallly really smart pre-launch campaign. 

• Saie Beauty did the cutest giveaway for Valentine’s Day.

• Pizza Hut, with a totally different approach, did breakup pizzas for V-Day. 💔

• Chamberlain Coffee’s Valentine’s Day campaign was so good.

• Etoile Collective showed us all how to announce a brand refresh.

• SkinFix did a genius campaign in response to all of the buzzy AI-generated campaigns in our feeds rn.

• This agency pitched Halfdays in a public video—we love this energy!

IRL: International Women’s Day Party

5:30pm-6:30pm / 7 March / Penthouse on Rivington, New York, NY

The Female Founder World annual IWD party is a place to refill your tank, meet your Business Besties™, and hear from the most inspiring entrepreneurs on the planet. We have Knix founder Joanna Griffiths (one of the most successful founders in the world) and Ceremonia founder Babba Rivera joining a panel, a non-alc bar, a Ceremonia brand activation, and a room filled with the entrepreneurial people you need to meet. It’s the night before International Women’s Day, and it’s happening in NYC!

URL: Group Business Coaching Call with OG Ecommerce Entrepreneur, Gretta Van Riel

♡🎧On The Pod: Nancy Twine bootstrapped Briogeo for six years and later sold it for 9-figures