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Camryn Frederickson was the first employee at two Gen Z food brands that dominate your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget.

Camryn's on the show this week with Jasmine sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, her approach to brand collaborations, and the tools she's using. Here are my notes from the call—read them, then click the link to get the full conversation.

Susan Yara, founder of Naturium, was on the show this month, which means I spent over an hour with her learning exactly how she scaled her beauty brand all the way to a $355 million exit. There were seven points I wrote down for you all:

1. Her executive team watched revenue daily.
At 5pm every day the Naturium exec team got a message in Slack asking for everyone to predict the day’s revenue. The point wasn’t necessarily to guess the correct answer and win the challenge, but to train the team to stay close to sales trends and what was driving the business day to day.

2. They use Culture Index to make hiring decisions.
Culture Index is a test you can ask employees to take that will help you learn more about how they work. You’ve probably heard of Myers-Briggs, but this version of the personality assessment is focused on how personalities work together within teams to make sure you’re hiring people who fit.

3. She became really good at knowing which influencers actually sell product.
Some influencers are good at creating nice content and some influencers know how to convert storytelling into sales. Susan’s become really good at figuring out which influencers will sell, and these these creators are rare. It has nothing to do with how many followers they have!

4. Susan built an audience and then launched products for their needs.
Susan spent a decade creating on YouTube and used that audience data to build Naturium. She knew her audience spent about $25 on average for a beauty products, the types of ingredients and products they liked, and which retailers they shopped at the most. Then, she simply built exactly what they wanted.

5. Naturium went all-in on Target before expanding into other retailers.
Instead of spreading the brand across multiple retailers, Naturium launched exclusively with Target and spent a solid couple of years building with them. The focus on one retail partner helped build the Naturium brand name alongside Target.

6. Susan and her exec team were clear from day one that exiting was the goal.
Too many of us won’t admit that we want to build a business to exit one day. Susan and her busines partner Ben Bennett were clear from day one that they were building Naturium to be acquired, not to hold forever.

"I actually think a lot of people lie to themselves and to everybody else when they claim that they’re just building a brand because they love it and they’re not acknowledging that they’re building a brand to sell it." — Susan Yara

7. When she realized the brand needed to be profitable to exit, they switched gears.
While she was building Naturium, Susan noticed that no brands were being acquired unless they were profitable or had a very clear path to profitability. She changed direction and focused on getting Naturium to profitability quickly, so it would be more appealing to a buyer.

"Right about like a year before we sold, no brands were being acquired if they didn’t have that, if they had no profit, no path to profitability, they weren’t gonna sell."
"We were able to pivot a little bit with our business plan and really make sure that we were showing these profits." — Susan Yara

ALIX EARLE teased her latest project by hyping a new Instagram account @wtfisalixdoing. She’s dropped an out of home ad campaign driving people to the Instagram handle with the phrase “We’re about to bare it all – a big secret is breaking out, one puzzle piece at a time.” In an Instagram Story on the new account today, she says the new project will launch soon. Do we think it’s a skincare brand?

ULTA BEAUTY is launching on TikTok Shop. While lots of brands and creators sell through TikTok Shop, there aren't many multi-brand retailers using it yet. Pacsun and Revolve are two other retailers that are early to TikTok Shop.

POPPI fans started sharing content about the soda brand’s newest flavor, “Berries and Cream” in a bright purple can this month. It was part of a teaser campaign where creators and retailers launched the product, before Poppi posted across its owned channels. This definitely worked to build curiosity and hype.

AMAZON is launching one-hour and three-hour delivery in LA, Chicago, and hundreds of U.S. cities to compete with instant delivery companies like Instacart, DoorDash, and Uber Eats. Eligible products will be labeled within the Amazon app and a new filter will also help customers search eligible items.

BEAUTYBLENDER and Glow Recipe teamed up to launch a new set featuring Glow Recipe watermelon products and a Beautyblender sponge.

PAIGE DESORBE-owned sleep brand Daphne and Kourtney Kardashian’s brand Lemme are partnering for Sleep Awareness Month.

NETFLIX tapped influencer Haley Baylee to host new shopping competition series, “Win The Mall”.

CELEB FOUNDERS: Kylie Jenner’s beverage brand Sprinter appears to be wiping its Instagram and teasing a relaunch into electrolytes. If true, it is a sharp pivot from alcohol to functional wellness, and another signal that better-for-you hydration continues to attract celebrity and investor attention.

DAVID PROTEIN is trying hard to reach beauty customers with its online ads, positioning the protein bar as a solution to dull skin and brittle nails.

GEN ALPHA and Gen Z are rumored to be getting a new beauty brand launched by 14-year-old Harper Beckham: “HIKU By Harper.” The Beckhams trademarked the name last year and The Sun is reporting on rumors that a new K-Beauty inspired brand is launching soon.