Hi Business Besties. Here’s what you need to know today.

• Resource roundup

• RSVP to our mentor call with Charlotte from CharCharms

• Skim the headlines

• Inside Bouf’s $500,000 launch week

But first… 🪐♡

Learn the exact strategies powering the next big brands in this free workshop series

Introducing this year’s FREE live workshop series by Female Founder World x Adobe Express: Launch Lab. Four founders will teach the exact tactics behind their success—every detail, so you can copy and paste. Class starts July 1, register now.

SCHEDULE:

JULY 1 - How I Secure Six-Figure Sponsors with Jasmine Garnsworthy, Founder, Female Founder World

JULY 8 - We Attention-Hacked Coachella With Zero Budget: Steal Our Blueprint with Leah Marcus and Yasaman Bakhtiar, Cofounders, Good Girl Snacks

JULY 15 - The Paid Ads Era Just Flipped: What To Do Now with Anaita Sarkar, Founder, Hero Packaging and Author of How to Sell Anything Online

JULY 22 - Celeb Marketing: How I Gifted Taylor Swift and Went Viral with Aliett Buttelman, Founder, Fazit

Each session mixes real-talk advice from inspiring founders with hands-on creative training in Adobe Express, so you’ll leave with new skills, fresh ideas and scroll-stopping content ready to go.

• Traditional SEO is dying and optimizing for search in AI platforms is your next focus. This video and free download breaks down your new strategy. 🔗Tell me more

• Check out this accelerator for food and bev brands. 🔗Tell me more

• Get your application in for the Cartier Women’s Initiative before 24 June. 🔗Tell me more

• $10k in grant funding is up for grabs. 🔗Tell me more

• SET Active’s Marketing Manager shared how they made $1M in one hour. 🔗Tell me more

• Try these 7 video hooks to turn one TikTok idea into 7 pieces of content 🔗Tell me more

July 22 at 5pm ET with Charlotte Trecartin, CharCharms

Charlotte Trecartin, founder of CharCharms, is joining our group chat for a live Q&A call next month. She started a business making Stanley cup charms in her parents’ garage and profitably bootstrapped to $6.5 million in annual revenue. Today the brand’s been on Shark Tank and stocked in Target and Dick’s Sporting Goods. Come ask her all about it, business besties.

On the show this week: Deepica Mutyala built Ulta's fastest-growing makeup brand

Live Tinted founder Deepica Mutyala is on the Female Founder World show with Jasmine Garnsworthy. Deepica went viral in 2015 (way before going viral was a common thing) for a beauty hack, which landed her a gig on the Today Show. She quit her job and went all in as a beauty influencer, three years later launching the color cosmetics brand she always wished existed, Live Tinted. 

Live Tinted has grown 174% year over year, raised $15M, is one of the fastest growing brands in Ulta, and sells one skin tint every three minutes.

Available on Spotify, Apple Podcasts, YouTube, and wherever you get podcasts.

Y COMBINATOR WISHLIST: Y Combinator, the iconic accelerator behind businesses like Airbnb, Doordash, and Reddit, shared their “wishlist” of business ideas they want to fund.

HUDA BEAUTY: Huda Beauty founder Huda Kattan purchased back her equity stake from their private equity partners, now owning 100% of the business. 

BEAUTY SLOWDOWN: Beauty’s four biggest companies are all experiencing a slowdown. Coty says lower orders from retailers are the cause, E.l.f Beauty says it's caused by weak sales in January because customers stocked up over the holidays, and others blame the temporary TikTok ban, LA fires, or a lack of innovation in their brands.

CALL HER ALEX: Call Her Daddy and Unwell founder Alex Cooper is hitting streaming with a two part Hulu series, “Call Her Alex”. 

ALI WEBB’S NEW BIZ: Alli Webb, the iconic founder of Drybar, is back with a new haircare line, Messy, hitting Sephora this month. 

FORBES WOMEN: Forbes’ richest self-made women list dropped for the year. It’s so interesting seeing all the industries where these women make their billions—like trucking, aerospace and building supplies.

BEAUTYCOUNTER’S BACK: Beautycounter, the beauty label that was repurchased by the founder out of foreclosure, is relaunching later as Counter. 

ULTA’S CREATOR STRATEGY: Ulta is paying their store employees to make TikTok videos on the products they sell. This creator broke down how leveraging your employees might be the genius social media strategy you’re skipping. 

Rachael Wilde, the founder of tbh. Skincare just launched her new haircare brand, Bouf. She’s sharing all the BTS on her socials and we wanted to quickly breakdown some key insights from the launch:

• Brand agency: Willow and Blake (read more about the brand strategy here).

• PR agency: Hive HQ

• Launched with influencer Indie Clinton as an ambassador

• Total launch week orders: 5,487 orders

• Total units sold in launh week: 19,000+ units sold

• Launch week revenue: $500K+ in revenue.

In the Business Bestie group chat

I dropped some personal news in the group chat this week: a new mini member is joining Female Founder World at the end of the year!! 🍼

Not in our group chat yet? Download our free app and meet your business besties.