Hi Business Bestie. I’ve been working on something special for you.

Every year we run a free, live workshop series taught by the founders getting a ton of traction right now with scrappy budgets. It’s called Launch Lab, and thousands of you join every time.

This year we’re back in partnership with Adobe Express to teach four tactical marketing workshops you can copy and paste right now into your business. The series kicks off with me opening up about the partnership strategy that’s driving our growth at Female Founder World (including a look at our sponsorship deck!).

Class starts July 1, register now.

You’re going to love these. Keep scrolling for the details.

Jasmine ♡

Investors kept rejecting her idea, now her business is set to make $40 million. This is what she did right

Live workshop: July 22

Aliett Buttelman thought she was building a beauty business that would be known for acne and pore patches. But today her business Fazit is a viral hit and reportedly on track to make $40 million in retail sales thanks to a product pivot away from skincare towards makeup. That decision, plus an influencer product launch strategy, scrappy celeb marketing tactics, and killer content, completely blew up the brand.

A big piece in Aliett’s strategy has been to figure out celebrity marketing. Her goal? Gift Taylor Swift. Now obviously, she thought getting Taylor to wear an indie beauty brand was probably impossible, but Aliett decided to come up with all the places Taylor might see the product, and get Fazit there. Incredibly, it worked.

In this live workshop, you’ll learn the exact celebrity and influencer marketing strategy that helped Fazit blow up plus how to use free tools like Adobe Express to do it yourself—directly from Aliett.

Let me walk you through Female Founder World’s partnership strategy

Live workshop: July 1

The question I get the most at Female Founder World is, “how do you get big paid sponsors?”. We’ve worked with some amazing brands on six-figure sponsorships, but it’s taken years of trial and error to get here. I want to teach you what I’ve learned, and show you inside the partnership deck we spend months and thousands of dollars building. Join the live workshop to learn how to craft your pitch, select your target partners, and build a deck in Adobe Express that will make your dream brands want to partner with you. What’s the difference between a brand that lands six figure partnerships and one that doesn’t? I’m going to show you.

Just copy us: Our bootstrapped brand reaches millions of people on IG and TikTok

Live workshop: July 8

You know Good Girl Snacks for its viral “Hot Girl Pickles”—an Erewhon bestseller that’s dominating our social feeds. This new business is already reaching millions of people on Instagram and TikTok. So how is this bootstrapped brand commanding so much attention? The founders will teach you the exact blueprint they use to steal attention at major cultural moments like Coachella, on a super scrappy budget and free tools like Adobe Express.

AI just changed social media advertising: Here’s what to do now

Live workshop: July 15

The paid social space has completely flipped. With big changes at Meta, what worked even a year ago now isn’t hitting. Figure how the exact creative elements and techniques, using creative tools like Adobe Express, that drive conversion in this practical workshop led by the founder of Hero Packaging and author of Sell Anything Online, Anaita Sarkar.

FULL SCHEDULE:

JULY 1 - How I Secure Six-Figure Sponsors with Jasmine Garnsworthy, Founder, Female Founder World

JULY 8 - We Attention-Hacked Coachella With Zero Budget: Steal Our Blueprint with Leah Marcus and Yasaman Bakhtiar, Cofounders, Good Girl Snacks

JULY 15 - The Paid Ads Era Just Flipped: What To Do Now with Anaita Sarkar, Founder, Hero Packaging and Author of How to Sell Anything Online

JULY 22 - Celeb Marketing: How I Gifted Taylor Swift and Went Viral with Aliett Buttelman, Founder, Fazit

Each session mixes real-talk advice from inspiring founders with hands-on creative training in Adobe Express, so you’ll leave with new skills, fresh ideas and scroll-stopping content ready to go. See you there!