🎟️ Summit schedule, TikTok grocery, free biz coaching

Meet your Business Besties in New York!

Hey, welcome to Female Founder World, the place to meet your Business Besties online and IRL. This is the only newsletter small biz owners need.

👇 Today we're covering

  • 🎟 Female Founder World Summit schedule! You’re invited, BTW

  • 🔗 Resource roundup

  • 🗞️ Skim the headlines

  • 💄 Rare Beauty use 8 key tools to power their online store

Besties. We are throwing the ultimate end-of-year party for the entrepreneurial girls in three weeks! 😱 Come and celebrate on 9th December in New York at Female Founder World Summit. Tickets are moving fast.

We’ve been working hard to put together the most pinch-me lineup of speakers for you to listen to, mingle with, and get inspired by. The schedule includes the women building brands on your (and our!) vision boards.

Here’s what we have planned for you:

11am-11:45pm: CHECK IN: grab a gift bag, some content (this venue, wow!), and a seat.

12pm-12:15pm: Zero-to-Now Presentation with Halfdays Founder Ariana Ferwerda on how she’s building her brand

12:15pm-12:50pm: Your 2024 Biz Strategy with Adriana Carrig (Little Words Project), Allison Ellsworth (Poppi) and Diarrha Ndiaye (AMI COLÉ), moderated by Madison Utendahl

12:50-1:10pm: Keynote Conversation with Daniella Pierson (The Newsette) and Jasmine Garnsworthy (Female Founder World)

1:10pm-1:40pm: Live Business Mentorship and Audience Q&A with Rooshy Roy (AAVRANI), Rachel Liverman (Glowbar) and special guest to be announced. Bring your questions!

1:40pm-2:00pm: Keynote conversation with Julie Rice (SoulCycle and Peoplehood)

2:00pm-4:00pm: Networking, vibes, snacks, drinks, brand activations and a DJ set with Mayssa Chehata

Got a question about Summit? Reply to this email.

  • Week 4 of Female Founder World’s Group Business Coaching series is happening next week and it’s FREE thanks to our besties at AMP. Tara Bosch, the founder of SmartSweets is your mentor this week. She sold her company for $360m at age 26 so um… We listen to her. 🔗 Tell me more

  • We’re loving this suite of Shopify apps that do everything from increasing average order value and conversions to mapping out finances in a way that actually make sense—more than 20,000 brands use them, too. 🔗 Tell me more (sponsored)

  • Up to five companies led by female founders and founders of color are eligible for this $100,000 investment. 🔗 Tell me more

  • College girlies—how does $5,000 sound? Apply to this scholarship by beauty entrepreneur Julissa Prado 🔗 Tell me more 

  • Sephora and the 15 Percent Pledge are giving $100,000 to a Black owned beauty brand. 🔗 Tell me more

  • The Entrepreneurship World Cup is open for applications. There’s over $1M available in prizes—seriously a life-changing opportunity! 🔗 Tell me more

  • 🔒 This week Crown Affair founder, Dianna Cohen, answered our business questions in a live call. Missed it? Paid Business Bestie members can watch the recording. 🔗 Tell me more

BEAUTY: Big FDA news for our beauty besties—under the new MoCRA regulation any product that touches the eye (we’re talking mascara, liner, shadows, eyelash glue, makeup remover, etc) will have strict new rules (Glossy has the details). Changes will likely kick in from June 2024, so it’s smart to get your head around the new regulations ASAP.

TIKTOK: Nothing’s official yet, but it sounds like TikTok is exploring opportunities to start delivering groceries.

KARDASHIANS: The GQ Man of The Year issue just went live and Kim Kardashian’s on the cover. Kardashian was given the “Tycoon of the Year” title as SKIMS became the NBA’s official underwear and launched a men’s line. The shoot itself is pretty badass.

MONEY: The Body Shop sold to a private investor, Aurelius Group for a reported $257M. The Body Shop has been sold a few times now, first to L’Oreal for over $800M, and then to Brazilian beauty giant Natura for over $1B, so this sale is a major drop.

ETSY: Etsy sellers will know there’s some drama happening right now—artisans and indie makers are having a hard time competing with drop-shippers and print-on-demand sellers and it’s changing the entire vibe of the platform. Etsy’s trying to change that by forcing print-on-demand sellers to have a non-stock image photo of their product on their shop page, to encourage more ‘authentic’ makers and sellers on the site.


  • Just like the rest of the internet, we’re dying over Kim’s new holiday Skims campaign.

  • Blume launched in Whole Foods and have been documenting their journey with “The Target Test”. It’s a super cute vlog-style campaign you should bookmark for future inspo.


  • Boyslie, the Gen Z fave apparel brand, just rolled out in Nordstrom.

  • Diaspora, the fair trade spice biz, launched in select Whole Foods stores.

  • It’s another celeb makeup line. Who’s up to bat next? Adele. It’s early days and she’s just filed a trademark for a variety of products, including eyeliner, lipsticks, eyeshadows and perfume.

Rare Beauty’s blush sold out in 12 hours. Here are the ecomm tools they use.

Rare Beauty is crushing it. After being named the #1 celeb beauty brand based on search volume and social media metrics (Selena Gomez is the founder), they’re set to triple revenue this year and bring in $300M according to Fast Company.

All this growth isn’t just coming through retail sales with partners like Sephora. Rare Beauty does incredibly well through their own ecommerce site. They even sold out their viral Liquid Blushes in under 12 hours! We looked into the tools powering their online store and how their website has evolved since launch

Ecommerce tools: Shopify for ecommerce; Klaviyo for email; Please Come Back for order recovery; Zendesk for customer support; Attentive for SMS; SEO Manager for SEO; DailyKarma for charity donations; YOTAA for site analytics.

Website insights: 1.18M visits in October 2023 and a 39.9% bounce rate

Take a peek at how their homepage has evolved since their 2020 launch.

🎧 New Podcast Episode: SoulCycle Founder Julie Rice on What She’s Doing Differently Now in Her Second Business