🪐 Mighty Patch's blueprint for hitting $100m, TikTok strategy workshop, sustainability trends

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Today we're covering:

• 📓 Resource roundup

• 🚀 The Mighty Patch Blueprint for Building a $100 Million Brand

• 🌎 How to tap upcycled ingredients, the next big consumer trend

• 🗞 News

• 🗓️ Register: TikTok Strategy Sprint with Emily Harpel

• 🎧 Latest podcast episodes: Norby, Maison Essentiele, Tanya Taylor

📓 Resource roundup

• We found a nifty tool that removes the background from videos. 🔗 Tell me more

• Tower28's Clean Beauty School is back. Get access to workshops with industry experts, mentorship, legal and retail support, buyer meetings with Sephora, Ulta Beauty, Credo Beauty, and an opportunity to pitch for $35,000 in cash grants. 🔗 Tell me more

• Have you tried Shopify's ecommerce-optimized link in bio tool yet? 🔗 Tell me more

• Pattern Brands launched 50 brands and went on to acquire GIR & Letterfolk. This 10-part guide to DTC teaches everything they've learned. 🔗 Tell me more

• Pietra's marketplace helps creators find suppliers and launch consumer brands. 🔗 Tell me more

🚀 The Mighty Patch blueprint for building a $100 million brand

In the time it took us to record her 30-minute podcast this week, Ju Rhyu sold 600 pimple patches. 

Ju created the $510 million pimple patch category in the United States with $25,000 and a strong cofounding team that ticked off creative/branding, marketing, and operation skills. It took them under five years to hit $100 million in revenue by 2021—and until 2020, they were entirely bootstrapped 🤯.

Ju’s blueprint for bootstrapped growth is live now on the Female Founder World podcast. Below is a taster, but you’ll want to listen to her full interview to learn exactly where Hero Cosmetics spent that first $25k, and the marketing strategy she’s using to launch her next product.

• Step one: Launch one SKU on Amazon in a low competition, high search volume category.

• Step two: Use Jungle Scout to optimize your product page key words.

• Step three: Collect reviews through Vine.

• Step four: Shift to Fulfilled by Amazon to access Prime delivery (in Ju's experience, this can impact sales up to 50%).

• Step five: Direct all influencer, press, and paid budget to the Amazon product page to improve rankings.

• Step six: Launch more products on Amazon.

• Step seven: Repeat this formula for all new distribution channels (ecommerce, Target, Ulta, etc.).

🌎 How to tap upcycled ingredients, the next big consumer trend

Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Charlotte C Pienaar joined the Female Founder World pod to share her story and teach you how make your consumer brand more sustainable. Here are some of the key takeaways, but you'll need to listen to the episode for all of her tips.

• Start with your packaging, it's the easiest place to improve sustainability.

• Think about the end life of the packaging you’re using: How is that plastic or cardboard that you’re creating contributing to climate change?

• Use upcycled ingredients. When Everyday Humans reformulated its rose mineral sunscreen, the team found a supplier that provides rose water distilled from ‘exhausted rose petals’ that would otherwise go to waste in the manufacturing process. All hero ingredients in future products will be sourced from upcycled ingredients.

🗞 News: What's happening this week in Female Founder World

• Beauty brands are trying 1:1 marketing on WhatsApp. 🔗 Tell me more

• Amazon’s surprising new delivery partners: Rural mom-and-pop shops. 🔗 Tell me more

• AAVRANI raises $7 million Series A led by Skara Ventures. 🔗 Tell me more

• DTC brands are rushing to get B Corp certified, a category of businesses growing 28x faster than the national average. 🔗 Tell me more

• Everyday Humans relaunches mineral sunscreen with upcycled ingredients. 🔗 Tell me more

• On Deck, a tech company that connects founders to each other, capital and advice, has laid off 25% off its staff. 🔗 Tell me more

• With Drybar's Ali Webb in charge, Canopy's using collabs to tap the beauty market. 🔗 Tell me more

• Should small businesses always speak out on political issues? Stacey Abrams says no. 🔗 Tell me more

🗓️ Register: TikTok Strategy Sprint for Consumer Brands

🕑 7-8pm, Tuesday 24 May ET / 📍 The Female Founder World hub / 💵 Free

You asked (and asked, and asked!) and we're delivering a 60-minute TikTok strategy session with Emily Harpel, founder of Art of Sucre. Emily's a Female Founder World alum and regularly coaches consumer brand founder in our community on how to win at TikTok. 

TikTok's been a huge growth channel for Emily. During the pandemic she pivoted from cotton candy events business to ecommerce, and built a following of 1.2 million with the approach she's teaching us on 24 May. 

This is a strategy workshop with live coaching. Emily will teach her approach, and then you can drop your website URL in the chat to workshop TikTok ideas live for your business in the session. 

Tickets are free but space is limited. Use the link below to secure your spot.

🎧 Latest podcast episodes: Hero Cosmetics, Everyday Humans, Owl's Brew, Norby, Maison Essentiele

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