☆ How to land celeb investors, $200k grant, Shopify x Target

Plus, beauty and fashion brands 🤝 athlete sponsorships.

Author

Female Founder World
July 01, 2024

☁️ Hi Business Bestie. Here’s what you need to know today. ☁️

  • Resource roundup

  • Skim the headlines

  • How to partner with a celebrity investor

  • Maggie Sellers is on the Female Founder World podcast

  • Watch 4 free marketing workshops on-demand. 🔗 Tell me more

  • This $100,000 grant is open for applications. 🔗 Tell me more

  • Got questions about TikTok Shop and TikTok ads? Book a free 1:1 call with the TikTok team! 🔗 Tell me more

  • We’re teaching 50 students how to scale-up your wholesale business with indie stores and boutiques. Secure your spot. 🔗 Tell me more

  • Canadian founders, don’t sleep on this $200,000 grant opportunity. 🔗 Tell me more

  • Another one for the Canadian biz owners—this $10,000 grant program closes for applications today. 🔗 Tell me more

  • Need to refresh your video content? This TikTok is full of ideas. 🔗 Tell me more

  • RSVP for our next Group Business Coaching Call with Abbode founder, Abby Price. 🔗 Tell me more (Not in our free group chat yet? Sign up here first.)

  • MoCRA is the first major change to the Food, Drug and Cosmetic Act that will impact cosmetics since 1938. Beauty brands, are you fully across what this means for you? 🔗 Tell me more

  • Google looked into how Gen Z is consuming content and found they’re mostly engaging with light, easy stuff to avoid boredom. 🔗 Tell me more

CELEB BRANDS: Fans queued for up to five hours to check out the new NYC pop-up store from Hailey Bieber’s beauty brand, Rhode.

TARGET: There’s a new way into Target for brands that use Shopify. Shopify just partnered with Target Plus, the third-party marketplace from Target. A hand-selected mix of brands that use Shopify are being added to the marketplace.

BRANDS 🤝 OLYMPICS: Brands are still locking down athlete sponsorships ahead of this Summer’s Olympics in Paris. NYX just signed rising gymnast Shilese Jones, Athleta dropped a campaign with American gold medalists Simone Biles and Katie Ledecky, and J.Crew’s dropping a swim campaign with the U.S. women’s swim team. Actually, fashion and beauty brands are really doubling down on sports right now—Glossier also just gave New York’s Tompkins Square Park basketball court a very on-brand refurbishment.

INSTAGRAM ADS: Instagram is testing “ad breaks” AKA unskippable ads that you can’t scroll past. Annoying or brilliant?

EREWHON x NOBU: Erewhon and Nobu are collabing for the Erewhon Sushi Club—essentially particularly chic bento boxes. Cute idea.

FOOD: Omsom, the sister-led Asian food biz, has been acquired by DayDayCook. What makes this super interesting is that DayDay is a public company, so we were able to grab some deets about the deal: 

  • Omsom hit $3.7M in revenue last year 

  • They had $800K in debt 

  • The acquisition price will be paid in ½ stock, ½ cash 

Our group chat is the friendliest place on the internet for business owners and it’s moved! Now we have the ✨stunning✨ Female Founder World app you deserve.

Here’s how to join:

➡️ If you were a member of our old group chat on Geneva, you already have access to the new community home and app. Download the app (for iOS) here and reset your password to login. If you prefer to use the web platform or use Android, click this link and reset your password.

➡️ If you’re a new member, apply to join here and we’ll shoot you an email.

Hit reply if you’re having issues, we’ll get you in! An Android app is coming soon.

Busy Phillips just invested in Behave, a better-for-you candy brand by our Business Bestie, Mayssa Chehata. Huge! We asked Mayssa to break down the deal and share how she made it happen.

☆ Mayssa first weighed up what she wanted out of a celeb partnership. She didn’t want to get distracted by big names that didn’t align with her brand or support business goals. Learning: If you’re looking to get sales quickly, a digital creator who shares product recommendations might be the best choice, versus an actor who only posts about her upcoming film projects and red carpets.

☆ Mayssa worked with Parallel to land the deal. Learning: Work with someone who can help guide and manage the process, whether that's an advisor or an investor who has navigated and executed these deals before.

☆ Busy wasn’t the first celebrity interested in partnering with Behave, but Mayssa never felt like the others were a perfect fit. She’s glad she didn’t force the earlier opportunities and instead waited for the right relationship. Learning: Trust your intuition.

☆ When conversations between Behave and Busy Phillips started, Busy had already bought and loved the product. This was Mayssa’s #1 checkbox when vetting potential talent partners—they had to be truly obsessed with the product. Learning: Your celeb partner should be a true fan of your product, because their passion and love for the product needs to shine through in everything you guys do together.

☆🎧 New Podcast Episodes