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đź‘€ Our big announcement, new influencer marketing laws, $20k for female founders

đź’Ś The business email for brand-builders.

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Female Founder World
August 23, 2023

Hey, welcome to Female Founder World, the place to meet your business besties online and IRL. This is our free 5-minute business newsletter for brand-builders. Forward it to your team.

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👇 Today we're covering

  • đź““ Resource roundup

  • 🗞️ Skim the headlines

  • đź’» URL event: Business coaching with Vitruvi founder, Sara Panton

  • đź’» URL event: Q&A With Beauty Formulator Sula Labs

  • đź“Ť IRL Event: Community Hang in New York City

but first, we’ve been working on something huge:

Some brands seem to come out of nowhere. You’ve never heard about them, then suddenly they’re dominating your feeds.

How?

They all know one thing: the old DTC digital marketing blueprint of the 2010s is dead. Gone. Over. It’s the 2020s, bestie, and we’re using tactics your friend with an MBA never learned about.

Hear all about these new moves and learn how to become a hype-building machine with Female Founder World’s free six-part LAUNCH LAB 🚀 workshop series for founders and consumer brand marketers, presented by TikTok.

Join the video calls every Tuesday for six weeks (12 September-17 October) to learn directly from a select lineup of experts and operators building the buzziest brands right now.

Like we said, the entire series is totally free. But, space is limited and we will hit capacity.

You know what to do.👇

  • You could win $20,000 and more prizes in the AT&T She's Connected program. Just get your application in by 31 August. đź”— Tell me more

  • This VC shared a cold email pitch from a founder that ~actually~ stood out from the rest, what you can learn from it. đź”— Tell me more

  • Need support scaling your biz? Ali Kriegsman, the bestselling author who also scaled a tech business, Bulletin, from launch to acquisition, has opened her books to a handful of new clients. You heard it here first! đź”— Tell me more

  • Female founders in North America who are younger than 30 should apply for the Bold Beginnings grant—they're giving away $25,000. đź”— Tell me more

  • What’s the difference between a direct-to-consumer brand and a direct-with-consumer brand? Everything. đź”— Tell me more

  • OK, so Google's new AI tool for copywriting is good. đź”— Tell me more

  • If you’re looking to raise money for your biz and feel lost, we’re loving this Fundraising 101 course. đź”— Tell me more

  • Let this post by Kim Kardashian for SKIMS be your blueprint for selling on video. đź”— Tell me more

  • Beauty brands, this list shows exactly who’s been most actively investing in the beauty category this year. đź”— Tell me more

  • LA besties, are you on the Camber newsletter? It’s a list of what to do in your city, from a girlie who knows. They also have an app for discovering your next favorite place and sharing IRL recommendations with friends. Oh, and follow them on TikTok for niche IRL roundups and local insights. đź”— Tell me more

  • Adit, the folks behind Indie Beauty Expo, created an investor network. Adit Member Brands can connect with 15 early-stage beauty investors like CAVU (behind Topicals and Necessaire) and True Beauty Ventures (behind Crown Affair and K18). đź”— Tell me more

  • đź”’ Looking for stockists? Download a contact list of over 140 cute independent boutiques across the United States (Business Bestie members only). đź”— Tell me more

CREATORS: Influencers now need to make sure kids under 16 are paid if they appear in at least 30% of a piece of sponsored content—even if it’s a parent/child relationship. If you’re hiring parenting influencers, get across the new law.

ACQUIRED: Parade, the cool Gen-Z underwear brand, has been acquired by privately-owned Ariela & Associates International. Details about the deal aren’t public, but Parade was last valued at $200M in August 2022. Business Insider’s saying that founder Cami Téllez feels like she’s being pushed out by new management. In a statement she said, “While I won’t be with Parade in its next chapter, I only turned 26 yesterday—this is the first inning of my story. Stay tuned. My priority in this deal was finding a home for this incredible, generation-defining brand and the team behind it.”

MONEY: Yikes, new research found that 79% of seed funding for diverse founders goes to white women. The details are in a new report from BBG Ventures.

OFFICE CULTURE: Zoom, the unofficial symbol of remote work, is now requiring employees to come back to the office at least two days a week.

BEAUTY: Luxury e-tailer Farfetch is shutting down its beauty division by the end of the month. It sounds like the beauty store never quite took off and struggled to attract customers. Meanwhile Shen Beauty, a brick-and-mortar beauty space in New York, will be pivoting to online only.

LAUNCHES:

🎧 New podcast episode: Juliet Cofounder, Allison Luvera